S – Signal Problem
You’re making GTM decisions based on opinions, not real customer insight. Until you hear what the market actually says, everything else is guesswork.

T – Tagline Problem
Your USP changes every time you explain the product. If you can’t say it the same way twice, your buyer can’t remember it once.

A – Apathy Problem
Users understand what you do — they just don’t care enough to act. Understanding is not the same as wanting. Wanting is not the same as buying.

L – Lead Quality Problem
Your messaging is attracting attention from the wrong people. Attention without qualification is just noise with a higher volume.

L – Lift Problem
Growth has stalled because your positioning and pricing feel disconnected. When the promise and the price don’t match, no amount of traffic fixes the conversion.

S – Scale Problem
More channels. More content. Same low conversion. Scaling broken GTM just makes the problem more expensive.